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DEI is under immense scrutiny, and many businesses are quietly rolling back their initiatives.
The NAACP believes consumers deserve to know, so we’re exposing the truth
loud and clear.
Learn the Truth
We'll launch with print ads in The Economist and The Wall Street Journal, calling out corporations retreating from DEI.

OOH



SOCIAL


Streaming

DEI DROPOUT SPOTTED
We'll give real-time alerts of companies that've cut DEI.






LEarn the truth
At NAACP.org/DEI, users will select "business" or "consumer"
to sign the corresponding pledge.
BUSINESS

Sources: Deloitte, McKinsey, Pew Research Institute, Gartner, Forrester, GlassDoor, Williams Institute
CONSUMER

the critics ↓
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