let's set the mood
Gamers need energy to power through the night.
With GTA 6 around the corner, the massive release of the decade calls for an extra boost.
Let's show how 5-hour ENERGY can keep gamers fueled.
Check it.
5-HOUR ENERGY x GTA 6
For a limited time, 5-hour ENERGY will level up to 6-hour ENERGY as a nod to the release of GTA 6.
NEW FLAVORS
We're bringing GTA’s iconic Sprunk and Ecola to life.
One shot will give gamers 6 hours of energy.
SOCIAL
OOH
If GTA is all about bold ads, then so are we.
We'll take over Miami's billboards and beaches.
THE FULL GTA EXPERIENCE
We’ll create a 6-hour ENERGY gas station in Miami, Florida modeled
after GTA’s filling stations.
IN-GAME ENERgy
For a limited time, 6-hour ENERGY will join the GTA 6 universe.
Take a shot, boost your stats, and go full throttle.
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TWITCH STREAM
After all, we're keeping gamers fueled. So, we’re teaming up with Kai Cenat for a 6 hour GTA 6 stream powered by 6-hour ENERGY.
From Virtual to Reality: 5-hour ENERGY's Surprising Connection
Oct 6, 2025
r/GTA: "My dream of drinking Sprunk came true thanks to 5-hour ENERGY.”
Sep 28, 2025
Power Up or Game Over?
We Put 6-Hour ENERGY to the Test
Nov 2, 2025
the most wanted ↓